Hacking Growth Book Review
I am a new business owner. It's so important for a business owner to work smart than work hard. There is constant pressure on the cash flow. But how do we come up with ideas to market the product? The traditional way of marketing would not help all the time. Growth Hacking was a great read. It has great examples and tactics of how to achieve growth across your product'stages, but more importantly what the growth process should look like, how to build a growth team and why a consistent testing practice is a key to successful growth. The book makes it clear that growth is a cross-functional, collaborative process that requires the combined efforts of product people, engineers, marketers, data analysts and product designers. The book is super insightful. Particular attention to the Hacking Retention chapter. This is often ignored. Disclosure: I received this copy for free. All opinions are 100% mine.